The Tourism Development Plan (SDT) defines the strategy for the Saint-Marcellin Vercors Isère region to structure, develop, and promote its tourism offerings. It's a roadmap shared between local authorities, professionals, and partners, with a clear objective: to strengthen the region's attractiveness and generate sustainable local economic benefits.
💡 To remember
- ✓ A shared tourism strategy across the territory
- ✓ One objective: to move from a transit territory to a territory for permanent residence
- ✓ A concrete action plan to develop tourism
- ✓ A tool at the service of professionals and communities
A strategic vision for the territory
The SDT (Territorial Development Strategy) is based on three main ambitions: developing the local tourism economy , structuring a coherent and easily understandable offering , and uniting stakeholders around a common project . It helps identify the region's strengths, areas for improvement, and the levers to activate in order to build a sustainable and attractive tourism offering.
Our tourism strengths and successes in figures
The 4 major challenges identified
The territorial diagnosis has made it possible to group the tourism issues into four major challenges, which structure our action for the years to come.
Sustainable and locally rooted tourism
Promote the authentic assets of the region: local produce, heritage, gastronomy, and unspoiled nature. Strengthen tourism and capitalize on our unique strengths.
Spread out the seasonality
Transforming a transit area into a destination for stay. Smoothing out seasonality and developing activity in the off-season with a quality offering all year round.
Developing attractiveness
To build a successful tourism offering, control the impacts on the territory, better integrate supra-territorial strategies and support private initiatives.
Consolidate the customer base
Building loyalty among existing customers, extending length of stay and supporting collective projects to strengthen the coherence of the tourism offer.
Our roadmap: the 6 areas of intervention
To meet these challenges, the Tourist Office has put in place a roadmap since October 2021 , structured around six priority areas of intervention.
Axis 1 · Support for tourism professionals
Supporting stakeholders in priority sectors: travel, nature, heritage, gastronomy.
Axis 2 · Eco-responsible positioning
To integrate the territory into a sustainable and environmentally friendly approach.
Axis 3 · Strengthening attractiveness
Promote SMVI to local, regional, national and European customers.
Axis 4 · Reception and loyalty
Optimize the reception and dissemination of information to satisfy and retain visitors.
Axis 5 · Commercial Repositioning
Develop effective marketing strategies for the destination and service providers.
Axis 6 · Observation and monitoring
To monitor tourism performance and track industry trends.
What this means for you, tourism professionals
The Tourism Development Plan translates concretely into actions from which you directly benefit:
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Increased visibility OTI collective campaigns and networks
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New offers : inter-sector packages and unifying events
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Resources : monitoring, trends and strategic data
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Growing competence training courses, workshops, support
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Enhanced network Partnerships and collaborative projects
Download the reference documents
SDT Reference Documents
To learn more, consult the official documents of the Saint-Marcellin Vercors Isère Tourism Development Plan.
A question about SDT?
Nicolas will accompany you
Nicolas BONTOUX
Director
📧 nicolas.bontoux@smvic.fr
📞 06 99 02 45 14
