Obtaining a tourism classification or label enhances the quality of your offerings and reassures your customers. These voluntary or regulatory processes improve your visibility, structure your business, and set you on a path of growth.
The Tourist Office will assist you in choosing the approach best suited to your business.
Why get a ranking or a label?
Reassure your customers
A recognized guarantee of quality that inspires confidence before booking.
Improve your visibility
Increased visibility on specialist platforms and institutional websites.
Structure your offer
A framework to professionalize your business and make sustainable progress.
Enhance your establishment
Differentiation in the eyes of your partners and customers.
⚖️ Classification or label: what's the difference?
An official procedure
The star rating system is a state-regulated process , valid for 5 years. It applies to tourist accommodations (hotels, campsites, furnished apartments, residences, holiday villages).
💡 Required to benefit from certain tax and tourism advantages.
A voluntary approach
The labels promote specific commitments (cyclist-friendly, sustainable approach, local roots, etc.). They complement the ranking and target specific customer groups.
💡 The two approaches are complementary and can be combined.
The star rating system for accommodations
The star rating system applies to hotels , campsites , residential leisure parks , tourist residences , holiday villages and furnished tourist accommodation.
Star ratings remain an important and universal reference point for travelers. This official system guarantees the quality of tourism offerings by adapting them to customer expectations and international practices.
Get help with your ranking
As part of its multi-year quality plan , the Tourist Office supports accommodation providers in obtaining the star rating awarded by Atout France. This concrete approach helps you upgrade your offerings and improve your services.
Personalized support
A dedicated contact person will explain the principles, criteria and advantages of the classification, and will support you throughout the process.
- Quick procedure (up to approximately 3 days per year)
- Cost around 160 € HT
- Valid for 5 years
An expert firm appointed by the firm
The Tourist Office commissions an expert firm to audit, advise on, and classify your accommodation. A preliminary audit is conducted, including recommendations.
- Pre-audit + recommendations + ranking
- Cost around 800 € HT
- Quick procedure if no work is needed
The Tourist Office covers all or part of the cost of your classification:
This is your first time ranking.
Renewal to a higher level (e.g. 3 → 4 stars).
At the same level, after 5 years of validity.
The criteria to be met to benefit from the support
To benefit from support and financial assistance, your institution must meet certain conditions:
💡 Priority given to unclassified establishments.
The tangible benefits of the ranking
Beyond the recognized quality, the classification opens up very concrete advantages for your business.
Tax advantage
Tax breaks for classified furnished tourist accommodation.
Simplified tourist tax
Application of a fixed rate instead of a proportional rate.
Occupancy rate
Classified accommodations have a higher occupancy rate.
French "Chèques vacances"
Possibility of accepting ANCV holiday vouchers and reaching this clientele.
Tourist labels
Tourism labels help to promote specific commitments and better meet the expectations of certain customer groups. They complement the ranking system by highlighting particular services, values, or themes.
The Bike Welcome label
The Accueil Vélo label guarantees a welcome and services adapted to cyclists along cycle routes.
- Specific equipment (bike storage, repair kit, etc.)
- Information and tailored advice
- Services dedicated to cycle tourists
👉 Ideal for capturing a rapidly growing mobile customer base.
🤝 The Tourist Office can assist you with your application for the Accueil Vélo (Cyclist Welcome) label. Contact us to find out more.
The Partner label of Inspiration Vercors
This label recognizes professionals committed to a tourism offering that is linked to the values and identity of the territory.
- Quality of the welcome
- Local anchor
- Territorial development
- Sustainable approach
👉 A real lever for local visibility and differentiation.
🤝 The Tourist Office supports you in your application for Partner Vercors certification. Contact us to find out more.
Other labels are possible depending on your activity.
Depending on your type of establishment and your commitments, other national labels may enhance your activity. Click on each label to discover the official website and the eligibility requirements:
Reference network for labeled boutique accommodations.
→ Learn more 🔑 ClévacancesQuality label for seasonal rentals and bed and breakfasts.
→ Learn more 🚜 Welcome to the FarmNetwork of farmers committed to hospitality and direct sales.
→ Learn more 👨🍳 Culinary College of FranceQuality Restaurants and Quality Artisan Producers.
→ Learn more 🍽️ Master RestaurateurState title that values home cooking and culinary craftsmanship.
→ Learn more ♿ Tourism & DisabilityAccessibility and welcoming of all audiences, state-recognized label.
→ Learn more 🌿 Green KeyFirst international eco-label for tourist accommodation.
→ Learn more ⭐ Quality TourismNational mark of excellence in tourism service.
→ Learn more💡 Are you unsure which label is best suited to your business? Florence or Nicolas can guide you.
And then what? Monitor your customer satisfaction
Rankings and labels officially validate the quality of your offering. But it's also on a daily basis , through your customers' reviews , that satisfaction is truly measured. Today, more than 9 out of 10 travelers consult online reviews before booking. Monitoring, analyzing, and leveraging these reviews therefore becomes an essential driver of your quality strategy.
🎯 Tourism quality: a complete ecosystem
Ranking
Official recognition by public authorities.
Labels
Specific commitments that are recognized and valued.
Reviews
Concrete proof of your quality on a daily basis.
Fairguest: Manage your customer reviews at a glance
The Tourist Office offers you Fairguest , a professional tool that aggregates your customer reviews across all platforms (Google, Booking, TripAdvisor, Airbnb, etc.). You save time, gain visibility, and improve your responsiveness.
✨ WITH FAIRGUEST, YOU CAN:
- Centralize all your reviews on a single dashboard
- Analyze your overall satisfaction rating
- Identify your Strengths and areas for improvement
- Compare your performances on the territory
F.A.Q
Is the ranking mandatory?
Star rating is voluntary , but highly recommended. It is, however, essential to benefit from certain advantages: tax exemption for furnished tourist accommodations, application of a fixed rate for tourist tax, acceptance of ANCV holiday vouchers, inclusion in official guides, etc.
How long is a ranking valid?
The ranking awarded by Atout France is valid for 5 years . At the end of this period, you must renew the application to maintain your ranking. This is the perfect opportunity to assess the quality of your offering, or even aim for a higher level.
How much does a ranking cost?
The cost varies depending on the type of accommodation:
• Furnished tourism : about 160 € HT
• Hotels and campsites : about 800 € HT
Good news : The Tourist Office covers all or part of the cost (100% for a first classification or upgrade, 50% for a renewal with the same classification). See your contact person for details.
How long does a classification process take?
For tourist accommodationThe procedure is quick: you just need to count up to approximately 3 days per year according to demand.
For hotels and campsitesThe procedure can be very quick if no work is required after the preliminary audit. The expert firm will provide you with its recommendations following the preliminary audit.
What is the difference between a ranking and a label?
The official classification system, regulated by the state (stars, valid for 5 years), applies to tourist accommodations. Labels are voluntary initiatives that recognize specific commitments (bike-friendly, sustainable practices, local produce, etc.). The two systems are complementary and can be combined. For example, you could be a 4-star furnished rental property with the "Accueil Vélo" (bike-friendly) label and the Vercors Partner label.
Who is my contact person at the Tourist Office?
Depending on your type of accommodation:
• Furnished tourism → Florence Binet
• Hotels and campsites → Nicolas Bontoux
For labels (Accueil Vélo, Partner Inspiration Vercors)Contact Florence or Nicolas depending on your activity, they will guide you.
Can I hold multiple labels?
Yes, you can absolutely hold multiple labels depending on your commitments and the nature of your business. For example: a 3-star rating + the Accueil Vélo label + the Partner Vercors label. The more you highlight your commitments, the more you differentiate your offering to your customers.
How does the Tourist Office help me track my customer reviews?
The Tourist Office offers you Fairguest , a professional tool that aggregates all your customer reviews (Google, Booking, TripAdvisor, Airbnb, etc.) on a single dashboard. You can track your overall satisfaction rating, identify your strengths, pinpoint areas for improvement, and compare your performance. Learn more about Fairguest →
A classification project or a question about labels?
Contact the relevant person based on your type of accommodation. We will assist you with this process free of charge.
