The Saint-Marcellin Vercors Isère Tourist Office's Tourism Observatory is your go-to tool for monitoring and analyzing visitor numbers in the region. Thanks to data collected from our partners, visitor attractions, institutions, and our own internal surveys, we help you understand trends , anticipate developments , and manage your business with reliable indicators.
of visitors welcomed in our tourist information offices in 2025
💡 Why is this data useful?
- ✓ Adapt your offer to visitor profiles
- ✓ Optimize your actions marketing and sales
- ✓ Identify trends of the market
- ✓ Support your decisions based on reliable data
3 analysis tools at your disposal
Each year, the Tourist Office publishes three types of reports to help you manage your business: key summary figures, detailed visitor reports and business climate surveys among professionals.
Key figures for the region
Annual summary of major tourism trends: visitor numbers, clientele, accommodation, economic impact.
Attendance reports
Detailed analysis of tourism activity: visitor numbers at information offices, peak periods, annual trends.
Business surveys
Direct feedback from professionals in the area: level of activity, perception of the season, trends by sector.
📌 Key takeaways from the latest data
Departmental and regional context
To better understand tourism trends, it is essential to place local data within a broader context. We regularly monitor:
🏔️ Isère Attractiveness
Departmental indicators, attendance trends, thematic studies and customer profiles.
Consult the Isère Tourism Observatory →🌄 Auvergne-Rhône-Alpes Tourism
Regional vision of tourist flows, source markets, economic impact and seasonal forecasts.
Explore regional data →💡 Good reflex: comparing SMVI trends with those of Isère and the region allows you to quickly identify opportunities and strengthen your positioning.
A question about the observatory?
Florence will guide you in understanding the observatory's figures.
Florence BINET
Reception, quality and observatory manager
📧 florence.binet@smvic.fr
📞 06 99 43 77 21
